Effective Date: October 13, 2016
Tile is designed to make life easier and less stressful. This policy describes what information we collect from you and how we use it to accomplish that mission.
We take your privacy as seriously as you do, and because of that we take great care to collect only the information necessary to provide you with the best possible Tile experience.
As you review our policy, keep in mind that it applies to Tile Inc.’s (“Tile”, “We”, “Us”) website, mobile app, help center, and all other associated services that we provide (“Services”).
1. Information Tile Collects
A. Placing an order
i. Contact Information
When you place an order on our website, you’ll need to provide an email address, a first and last name, and a shipping address.
ii. Payment Information
In order to complete your order on our website, you’ll need to provide payment information, such as your credit card or PayPal account. This information is needed in order to process your order and is not stored on our servers.
B. Registering for the mobile app
You’ll need to use a valid email address and create a password to create an account for Services on the Tile app. You can choose whether or not you’d like to provide your first and last name.
We do not identify you personally to other users or make your account information available to any third parties in any way that could identify you without your prior consent.
C. Connecting with Social Networks
When you create a Tile account, you may be able to connect and interact with a third-party social networking service (“Social Network”), such as Facebook or Twitter. If you decide to interact with a Social Network when using our Services, we are permitted to collect Personal Information that you have already made public on your Social Network account. You can manage this information in the privacy settings of each Social Network.
D. Information from Your Use of the Services
i. Tile ID, Name, and Photograph
When you activate a Tile using the Tile app, that Tile’s unique identifier (or Tile ID) will be associated with your account. If you choose to name your Tile or add a photo of it, this information will also be associated with your account.
ii. Location Information
Tile is designed to tell you where your items are. In order to do that, it’s necessary to collect data about your location. We use the term “Location Information” to refer to the combined location data of your phone or device, and your Tiles.
While the app is running on your device, it periodically transmits your location information. This allows us to show you, on your map, the last place your Tile was seen by your device. It is one of the primary ways Tile helps you find your lost items.
We may also collect and update location information for your Tile(s) anonymously from other Tile users who are running the app within Bluetooth range of your device. We do this to provide you with the most recent and accurate location of your Tiles, even if they are out of your devices’ Bluetooth range.
The location information associated with your Tile(s) is never made available to these users.
If you use a computer, phone, or other device to visit our website or help center, we use the IP address of that computer or device to determine an approximate location. We do this so that we can provide you with a better, more-personal customer service experience.
We use your Location Information to provide the Services and may use your Location Information to promote the Services or provide you with offers. However, your Location Information is never shared with other users unless you choose to share it through our Services.
iii. Mobile Application Usage Information
We track how, and how often you use our Services. We also collect certain information that your mobile device sends when you use them for Services. This includes information such as your device’s model, operating system type and version, and the dates and times of your requests. We use this information to provide you with optimal services and support, and to collect anonymous statistics that help us understand our user base.
E. Information Collected Through Tile’s Support Services
We provide support services via live chat on our website, email request submissions, recorded outbound telephone calls and direct email. We collect any Personal Information you may choose to provide to our customer care team in the process. This includes, but is not limited to: your name, email address, phone number, and mailing address. We may use and process your Personal Information, including location information, to handle your support request and provide you with the best support possible.
2. Cookies and Other Web Technologies
Cookies are small text files that are placed on your computer’s hard drive or onto your mobile device’s memory -- if your browser is set to accept cookies. Like many other online services, cookies and other tools like them help us collect and understand how you use our services.
The cookies we use expire after they have fulfilled their purpose. Some cookies expire when you close your browser (i.e., session cookies) or after a set period of time (i.e., persistent cookies). The expiration time of cookies that are placed by third parties (explained below) is determined by the third party, not us.
C. Web Beacons
Web beacons (also known as web bugs, pixel tags or clear GIFs) are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike cookies, which are stored on the user’s hard drive, web beacons are typically embedded invisibly on web pages (or in an e-mail).
D. Do Not Track
While our website and the Tile app at this time do not recognize automated browser signals regarding tracking mechanisms, such as "do not track" instructions, you can generally express your privacy preferences regarding the use of most cookies and similar technologies through your web browser, as indicated above.
3. Third Party Services
Sometimes Tile uses third party services, such as certain services offered by Facebook, Google and Mixpanel. These outside services may also collect Personal Information about you and your online activities.
A. Web Analysis Services
We utilize Google Analytics, a service provided by Google, Inc., that we use to gather information about how users and visitors engage with our Site and Services. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/.
We also use Mixpanel to provide us with analytics data regarding your interactions with our Services. You may opt-out of Mixpanel’s automatic retention of data collected while using the Services by visiting https://mixpanel.com/optout/. To track opt-outs, Mixpanel uses a persistent opt-out cookie placed on your device. Please note that if you get a new computer, install a new browser, erase or otherwise alter the browser’s cookie file (including upgrading certain browsers), you may clear the Mixpanel opt-out cookie.
These outside services may also collect information about your use of other websites over time. Since we do not link any Personal Information that you provide to us within the app to the information we store within the third party analytics software, this additional information is only analyzed in a way that cannot identify you.
B. Measurement Services and Ad Targeting
We may use tools offered by third party services, such as Facebook, to send data about actions users take on the Services. These third party services may use such data to provide measurement services to Tile or to target ads. You can opt out of the collection and use of information for ad targeting by going to http://www.aboutads.info/choices or http://www.youronlinechoices.eu/.
C. Social Plugins and Social Widgets
We may use social plugins, widgets and other features (each, a “Social Feature”) that are made available by and/or access third party Social Networks. These Social Features allow these Social Networks to place cookies on your browser and to collect certain information, which may be associated with your name and personal Social Network account.
If you do not wish to associate any information collected via the plugins, widgets and/or other features with your personal Social Network account information, you should refrain from using these Social Features and logout from your Social Network account before visiting our Services.
4. We Are Not Responsible for Content on Third Party Websites
5. We Use and Disclose Your Personal Information to Provide, Improve, and Promote Our Services
A. How We Use Your Personal Information (PI)
We may use your Personal Information and Location Information to provide you with a better service, improve the quality of our products and Services, and promote our Services. We use and process your Personal Information and Location Information to create anonymous, statistical and aggregated data reports where individual users are not identified.
B. How We Disclose Your Personal Information
Tile uses third party services and software solutions, including web hosting and other cloud based services, to provide you with the best possible experience. We may share your Personal Information (including your Location Information and your Tile devices' Location Information) with our third party service providers or affiliates (e.g. cloud-based and hosting services, technical service providers, consultants, mail carriers, communication agencies and customer support providers) in order to provide, improve, and promote the Services on our behalf.
For example, we may disclose Personal Information to our service providers in order to enable them to communicate with you on our behalf. We may also disclose Personal Information to platform providers, such as Facebook, in order to permit such providers to serve ads and promote the Services on our behalf on such platforms. To the extent possible, your Personal Information will be stored in hashed or obfuscated form.
We will not share your Personal Information with any third parties other than in the circumstances discussed above.
C. How We Use De-Identified Information
We may share with third parties, including advertisers and service providers, anonymized, aggregated data we collect about you and other users, such as de-identified demographic information, de-identified location information, and information about the computer or device from which you access the Services.
6. We May Use and Disclose Your Information for Our Protection and the Protection of Others
A. How We Use Your Personal Information
We may use and process your Personal Information including Location Information to prevent fraud, misappropriation, infringements, identity theft, and other illegal activities and misuse of our Services.
B. How We Disclose Your Personal Information
In addition, if we are acquired by a third party as a result of a transaction such as a merger, acquisition or asset sale or if our assets are acquired by a third party, in the event we go out of business or enter bankruptcy, some or all of our assets - including any information collected from or about you - may be disclosed or transferred to a third party acquirer in connection with the transaction.
7. You May Modify Your Information
You can access and modify your contact information, such as your name, email address or phone number, within the Services, or by contacting us at email@example.com. Please note that the Location Information associated with your Account is a core part of our Services and you will not be able to modify it. However, if you do not want us to use your Location Information, you can delete it by deleting your Account using the process set forth in Section 8 below.
8. Your Account May Deleted Upon Your Request
If you want us to delete your Personal Information, Location Information and your Account, please contact us at firstname.lastname@example.org with your request. We’ll take steps to delete your information as soon as we can, but some information may remain in archived/backup copies for our records or as otherwise required by law.
Please note, however, that if you delete your Personal Information, Location Information and Account, the location information associated with any active Tile(s) may still be collected anonymously from other Tile users who are running the app within Bluetooth range (approximately 30-100 ft.) of your device. However, since your Personal Information will be deleted, any new location information that is collected will no longer be associated with your Personal Information. You may dispose of your Tiles at a local e-waste facility or contact customer care at email@example.com for more information.
9. Personal Information Posted to Our Blog and Community Forum Are Public
If you choose to submit your Tile success story or comment on our blog (“Feedback”), you should know that any Personal Information you submit there can be read, collected, or used by other users of those blogs, and could be used to send you unsolicited messages.
We are not responsible for the Personal Information you choose to provide in your Feedback or for any content or communications you receive as a result of sharing such information.
To request removal of your Personal Information from our blog or Tile success story, please contact us at firstname.lastname@example.org.
We may periodically send you promotional newsletters and emails. You have the opportunity to opt-out of these by following the unsubscribe instructions provided in the emails you receive. Certain communications, like billing information and Service updates are necessary for you to receive, so you will not be able to opt out of those communications.
11. International Transfer
Your Personal Information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you’re located outside the United States and choose to provide your Personal Information to us, we may transfer your Personal Information to the United States and process it there.
12. We Take Security Seriously
We implement various systems, applications and procedures to secure your Personal Information, in order to reduce the risks of theft, damage, loss of information, or unauthorized access, disclosure, modification or use of information. Please be aware, however, that these measures are cannot absolutely guarantee the security of your Personal Information. Therefore, although we take great efforts to protect your Personal Information, we cannot guarantee and you cannot reasonably expect that our databases will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse.
13. You Are Responsible for Maintaining the Accuracy and Confidentiality of Your Email Address and Password
You are responsible for keeping the secrecy of your password at all times. We recommend using a strong password that you do not share with other services.
If you believe the security of your account has been compromised, please change your password immediately via the Tile website or through your Tile app. You can also contact us at email@example.com for assistance.
You are responsible for ensuring the email address associated with your account is accurate. We use that email to contact you about service updates, changes to our policies, and account activities such as requests for your information or locate attempts on your device. Tile is not responsible for personal data transmitted to a third party as a result of a user providing an incorrect email address.
14. We Post Updates on Our Website Whenever This Policy Changes
15. Our Policy Toward Children
Our Services are not directed to children under 13 and we do not knowingly collect Personal Information from children under 13. If we learn that we have collected Personal Information of a child under 13, we will take steps to delete such information from our files as soon as possible.
16. Contact Us if You Have Any Questions or Concerns
Please contact us at firstname.lastname@example.org or by postal mail:
United States: Tile, Inc., 2121 South El Camino Real, Suite 900, San Mateo, CA 94407
United Kingdom: Tile Europe, Ltd., 11th Floor, Whitefriars, Lewins Mead, Bristol, BS1 2NT