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Privacy Policy

Effective Date: June 26, 2019

Tile is designed to make life easier and less stressful. This policy describes what information we collect from you and how we use it to accomplish that mission.

We take your privacy as seriously as you do, and because of that we take great care to collect only the information necessary to provide you with the best possible Tile experience.

As you review our policy, keep in mind that it applies to Tile Inc.’s (“Tile”, “We”, “Us”) website, mobile app, help center, and all other associated services that we provide (“Services”).

  1. Information Tile Collects
  2. Generally, in this Privacy Policy, the term "Personal Information" means any information relating to an identified or identifiable natural person; an identifiable person is one who can be identified, directly or indirectly, in particular by reference to a name, an identification number, or, in certain circumstances, Location Information, an IP address or the unique identifier allocated to each Tile device. Specifically, we collect the following information from you, which may include Personal Information.

    Failure to provide necessary Personal Information when requested may result in you not being able to fully utilise our Services.

    1. Placing an order
      1. Contact Information
      2. When you place an order on our website, you’ll need to provide an email address, a first and last name, and a shipping address. In some cases, we may also require your phone number.

      3. Payment Information
      4. In order to complete your order on our website, you’ll need to provide payment information, such as your credit card or PayPal account. This information is needed in order to process your order and is not stored on our servers.

    2. Registering for the mobile app
    3. You’ll need to use a valid email address and create a password to create an account for Services on the Tile app. You can choose whether or not you’d like to provide your first and last name.

      We do not identify you personally to other users or make your account information available to any third parties in any way that could identify you without your prior consent.

    4. Connecting with Social Networks
    5. When you create a Tile account, you may choose to connect and interact with a third-party social networking service (“Social Network”). If you decide to interact with a Social Network when using our Services, we are permitted to collect Personal Information that you have already made public on your Social Network account. You can manage this information in the privacy settings of each Social Network.

    6. Information from Your Use of the Services
      1. Tile ID, Name, and Photograph
      2. When you activate a Tile using the Tile app, that Tile’s unique identifier (or Tile ID) will be associated with your account. If you choose to name your Tile or add a photo of it, this information will also be associated with your account.

      3. Location Information
      4. Tile is designed to tell you where your items are. In order to do that, it’s necessary to collect data about your location. We use the term “Location Information” to refer to the combined location data of your phone or device, and your Tiles.

        While the app is running on your device, it periodically transmits your Location Information. This allows us to show you, on your map, the last place your Tile was seen by your device (“Last Place Seen”). It is one of the primary ways Tile helps you find your lost items.

        Tile normally only records the latest Location Information update for each of your Tiles, to provide the Last Place Seen. For Tile Premium users, Location Information for each Tile is stored for up to 30 days, to support the Location History feature. In both cases, Tile does this so you can find the most recent Location Information for your Tiles, in case you lose them.

        Location Information is archived in a way that cannot be associated with you using a process called pseudonymization, where data will be untraceable to a specific Tile user. Tile keeps this archival data so we can answer general questions unrelated to any person, such as “How many Tiles were in London in 2016 versus 2017?”

        We may also collect and update Location Information for your Tile(s) anonymously from other Tile users who are running the Tile app or from other third parties that are using an app or device that has integrated the Tile functionality (each, a “Tile Finder”) within Bluetooth range of your device. We do this to provide you with the most recent and accurate location of your Tiles, even if they are out of your devices’ Bluetooth range. These updates are fundamental to the Tile Community, which allows Tile Finders to help each other find their lost Tiles. The Location Information is reported anonymously and does not identify the owner of a Tile to others.

        If you use a computer, phone, or other device to visit our website or help center, we use the IP address of that computer or device to determine an approximate location. We do this so that we can provide you with a better, more personal customer service experience.

        We use your Location Information to provide the Services and may use your Location Information to promote the Services or provide you with offers. However, your Location Information is never shared with other users unless you choose to share it through our Services.

      5. Mobile Application Usage Information
      6. We track how, and how often you use our Services. We also collect certain information that your mobile device sends when you use them for Services. This includes information such as your device’s model, operating system type and version, and the dates and times of your requests. We use this information to provide you with optimal services and support, and to collect anonymous statistics that help us understand our user base.

    7. Information Collected Through Tile’s Support Services
    8. We provide support services via live chat on our website, email request submissions, recorded outbound telephone calls and direct email. We collect any Personal Information you may choose to provide to our customer care team in the process. This includes, but is not limited to: your name, email address, phone number, and mailing address. We may use and process your Personal Information, including Location Information, to handle your support request and provide you with the best support possible.

    9. Human Resources Data
    10. Tile collects Personal Information from current, prospective, and former Employees, their contact points in case of a medical emergency, and beneficiaries under any insurance policy (“Human Resources Data”). The Human Resources Data we collect may include title, name, address, phone number, email address, date of birth, passport number, driver’s license number, Social Security number or other government-issued identification number, financial information related to credit checks, bank details for payroll, information that may be recorded on a CV or application form, language abilities, contact information of third parties in case of an emergency and beneficiaries under any insurance policy. We may also collect Sensitive Human Resources Data such as details of health and disability, including mental health, medical leave, and maternity leave; information about national origin or immigration status; and optional demographic information such as race, which helps us achieve our diversity goals.

      We acquire, hold, use and Process Human Resources Data for a variety of business purposes including: workflow management, including assigning, managing and administering projects; human Resources administration and communication; payroll and the provision of benefits; compensation, including bonuses and long-term incentive administration, stock plan administration, compensation analysis, including monitoring overtime and compliance with labor laws, and company recognition programs; job grading activities; performance and employee development management; organizational development and succession planning; benefits and personnel administration; absence management; helpdesk and IT support services; regulatory compliance; internal and/or external or governmental compliance investigations; internal or external audits; litigation evaluation, prosecution, and defense; diversity and inclusion initiatives; restructuring and relocation; emergency contacts and services; employee safety; compliance with statutory requirements; processing of employee expenses and travel charges; and acquisitions, divestitures, and integrations.

    11. Information from Other Sources
    12. We may receive information about you from other sources, including through third-party services and organizations to supplement information provided by you. For example, if you access our Services through a third-party application, such as an App Store or Social Network, we may collect information about you from that third-party application that you have made public via your privacy settings. Information we collect through App Stores or Social Network accounts may include your name, your Social Network user identification number, your Social Network user name, location, sex, birth date, email, profile picture, and your contacts on the Social Network. This supplemental information allows us to verify information that you have provided to Tile and to enhance our ability to provide you with information about our business, products, and Services.

  3. Cookies and Other Web Technologies
    1. Cookies
    2. Cookies are small text files that are placed on your computer’s hard drive or onto your mobile device’s memory -- if your browser is set to accept cookies. Like many other online services, cookies and other tools like them help us collect and understand how you use our services.

      Although most internet browsers automatically accept cookies, you can change your settings or use third-party tools to prompt you before accepting cookies from the websites you choose to visit, or to refuse cookies altogether. You can even delete them through your browser. Most browsers also have settings to prevent them from accepting new cookies, to notify you when you receive a new cookie, or to delete or disable cookies altogether. Some parts of our Services may not work for you if you disable cookies.

    3. How We Use Cookies
    4. We use cookie technology in various ways to help make it easier for you to use our Services. For example, we use cookies to remember you when you return to our website, identify you when you sign-in, authenticate your access, keep track of your in-app specified preferences or choices, tailor content to you or geographic region, display a personalized browsing history, and/or to provide specific technical support.

      We may also use cookies to gauge site usage, conduct research and diagnostics to improve the content we provide you, our products and services, and to help us analyze general web traffic.

      The cookies we use expire after they have fulfilled their purpose. Some cookies expire when you close your browser (i.e., session cookies) or after a set period of time (i.e., persistent cookies). The expiration time of cookies that are placed by third parties (explained below) is determined by the third-party, not us.

    5. Web Beacons
    6. Web beacons (also known as web bugs, pixel tags or clear GIFs) are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike cookies, which are stored on the user’s hard drive, web beacons are typically embedded invisibly on web pages (or in an e-mail).

    7. Do Not Track
    8. While our website and the Tile app at this time do not recognize automated browser signals regarding tracking mechanisms, such as "do not track" instructions, you can generally express your privacy preferences regarding the use of most cookies and similar technologies through your web browser, as indicated above.

  4. Collection of Your Personal Information by Third-Party Services
  5. Sometimes Tile uses third-party service providers. These third-party service providers may place cookies on your computer's hard drive or your mobile device's memory or use web beacons to collect or receive information from the Services and elsewhere on the internet and use that information to provide analytics and to target ads. The information practices of these outside services are not covered by this Privacy Policy. We cannot access, nor do we have any control over, the cookies or other web technologies they may use.

    1. Web Analysis Services
    2. We may use third-party web analysis services which use cookies or other web technologies to collect usage information, matched to an IP address, to help us analyze how our users use our website and some portions of the Tile app. We collect this information in order to improve overall experience of our Services for our users.

      We utilize Google Analytics, a service provided by Google, Inc. to gather information about how users and visitors engage with our Site and Services. For more information about Google Analytics, please visit You can choose not to be included in Google Analytics at

      These outside services may also collect information about your use of other websites over time. Since we do not link any Personal Information that you provide to us within the app to the information we store within the third-party analytics software, this additional information is only analyzed in a way that cannot identify you.

    3. Social Plugins and Social Widgets
    4. We may use social plugins, widgets and other features (each, a “Social Feature”) that are made available by and/or access third-party Social Networks. These Social Features allow these Social Networks to place cookies on your browser and to collect certain information, which may be associated with your name and personal Social Network account.

      These Social Features are operated solely by the respective Social Networks, and their service providers, and we recommend that you carefully read their privacy policies before you decide to use them. We have no control over or access to the information collected, stored or used by such Social Networks, and the information practices of such Social Networks are not covered by this Privacy Policy.

      If you do not wish to associate any information collected via the plugins, widgets and/or other features with your personal Social Network account information, you should refrain from using these Social Features and logout from your Social Network account before visiting our Services.

    5. Third-Party Payment Processing
    6. When you purchase a Tile, we process your payments through a third-party application, including the Apple App Store, Google Play App Store, Amazon App Store (together with any similar applications, “App Stores”) and Social Networks such as Facebook. The third-party application may collect certain financial information from you to process a payment on behalf of Tile, including your name, email address, address and other billing information.

  6. We Are Not Responsible for Content on Third Party Websites
  7. Our Services may contain links to websites and services that are owned or operated by third parties (each, a “Third-party Service”). Any information that you provide on or to a Third-party Service, or that is collected by a Third-party Service, is provided directly to the owner or operator of the Third-party Service and is subject to the owner’s or operator’s privacy policy. We’re not responsible for the content, privacy or security practices and policies of any Third-party Service. To protect your information we recommend that you carefully review the privacy policies of all Third-party Services that you access.

  8. We May Use and Disclose Your Personal Information to Provide, Improve, and Promote Our Services
    1. How We Use Your Personal Information (PI)
    2. We may use your Personal Information and Location Information to provide you with a better service, improve the quality of our products and Services, and promote our Services. We use and process your Personal Information and Location Information to create anonymous, statistical and aggregated data reports where individual users are not identified. The specific purposes for our acquisition, hold, use, and processing of your Personal Information include:

      1. To Provide Products, Services, or Information Requested
      2. Tile may use information about you to fulfill requests for products, Services, or information, including information about potential or future Services, including to: generally manage individual information and accounts; respond to questions, comments, and other requests; provide access to certain areas, functionalities, and features of Tile’s Services; and contact you to answer requests for customer support or technical support.

      3. Administrative Purposes
      4. Tile may use Personal Information about you for its administrative purposes, including to: measure interest in Tile’s Services; develop new products and Services; ensure internal quality control; verify individual identity; communicate about individual accounts and activities on Tile’s Services and systems, and, in Tile’s discretion, changes to any Tile policy; send email to the email address you provide to us to verify your Account and for informational and operational purposes, such as Account management, customer service, or system maintenance; process payment for products or services purchased; process applications and transactions; prevent potentially prohibited or illegal activities; and enforce our Terms.

      5. Marketing Tile Products and Services
      6. Tile may use Personal Information to provide you with materials about offers, products, and Services that may be of interest, including new content or Services. Tile may provide you with these materials by phone, postal mail, facsimile, or email, as permitted by applicable law. Such uses include: to tailor content, advertisements, and offers; to notify you about offers, products, and services that may be of interest to you; to provide Services to you and our sponsors; for other purposes disclosed at the time that individuals provide Personal Information; or otherwise with your consent.

        You may contact us at any time to opt out of the use of your Personal Information for marketing purposes, as described in Section 9 below.

      7. Research and Development
      8. Tile may use Personal Information to create non-identifiable information that we may use alone or in the aggregate with information obtained from other sources, in order to help us to optimally deliver our existing products and Services or develop new products and Services. From time to time, Tile may perform research (online and offline) via surveys. We may engage third-party service providers to conduct such surveys on our behalf. All survey responses are voluntary, and the information collected will be used for research and reporting purposes to help us better serve individuals by learning more about their needs and the quality of the products and services we provide. The survey responses may be utilized to determine the effectiveness of our Services, various types of communications, advertising campaigns, and/or promotional activities. If an individual participates in a survey, the information given will be used along with that of other study participants. We may share anonymous individual and aggregate data for research and analysis purposes.

      9. Direct Marketing
      10. Individuals who provide us with Personal Information, or whose Personal Information we obtain from third parties, may receive periodic emails, newsletters, mailings, or phone calls from us, as allowed by applicable law, with information on Tile’s or our business partners’ products and services or upcoming special offers/events we believe may be of interest. We offer the option to decline these communications at no cost to the individual by following the instructions further below.

      11. Australian Users
      12. In Australia, we will only use and disclose your Personal Information for the purposes of marketing Tile Products and Services or services of third party organizations where you have consented to us doing so, or as otherwise permitted by law.

      13. Services via Mobile Devices
      14. From time to time, Tile may provide Services that are specifically designed to be compatible and used on mobile devices. Tile will collect certain information that your mobile device sends when you use such Services, like a device identifier, user settings, Location Information, mobile carrier, and the operating system of your device. Mobile versions of Tile’s Services may require that users log in with an Account. In such cases, information about use of mobile versions of the Services may be associated with accounts. In addition, Tile may enable individuals to download an application, widget, or other tool that can be used on mobile or other computing devices. Some of these tools may store information on mobile or other devices. These tools may transmit Personal Information to Tile to enable individuals to access accounts and to enable Tile to track use of these tools. Some of these tools may enable users to email reports and other information from the tool. Tile may use personal or non-identifiable information transmitted to Tile to enhance these tools, to develop new tools, for quality improvement and as otherwise described in this Privacy Policy or in other notices Tile provides.

      15. Anonymous and Aggregated Information Use
      16. Tile may use Personal Information and other information about you to create anonymized and aggregated information, such as de-identified demographic information, de-identified Location Information, information about the computer or device from which you access Tile’s Services, or other analyses we create. Anonymized and aggregated information is used for a variety of functions, including the measurement of visitors’ interest in and use of various portions or features of the Services. Anonymized or aggregated information is not Personal Information, and Tile may use such information in a number of ways, including research, internal analysis, analytics, and any other legally permissible purposes. We may share this information within Tile and with third parties for our or their purposes in an anonymized or aggregated form that is designed to prevent anyone from identifying you.

      17. Sharing Content with Friends or Colleagues
      18. Tile’s Services may offer various tools and functionalities. For example, Tile allows you to provide information about your friends through our referral services, such as “Refer a Friend.” Our referral services may allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Services. Email addresses that you may provide for a friend or colleague will be used to send your friend or colleague the content or link you request, but will not be collected or otherwise used by Tile or any other third parties for any other purpose. You agree that you have that person’s permission to provide us with that information and for us to use it for this limited purpose.

      19. Other Uses
      20. Tile may use Personal Information for which we have a legitimate interest, such as direct marketing, individual or market research, anti-fraud protection, or any other purpose disclosed to you at the time you provide Personal Information or with your consent.

    3. How We Disclose Your Personal Information to Third Party Service Providers
    4. Tile uses third-party service providers and software solutions, including web hosting and other cloud based services, to provide you with the best possible experience. We may share your Personal Information (including your Location Information and your Tile devices' Location Information) with our third-party service providers or affiliates (e.g. cloud-based and hosting services, technical service providers, consultants, mail carriers, communication agencies and customer support providers) in order to provide, improve, and promote the Services on our behalf.

      For example, we may disclose Personal Information to our service providers in order to enable them to communicate with you on our behalf. We may also disclose Personal Information to platform providers, such as Facebook, in order to permit such providers to serve ads and promote the Services on our behalf on such platforms. To the extent possible, your Personal Information will be stored in hashed or obfuscated form.

      The Services may also enable you to share your Personal Information with our third-party partners (“Partners”) in connection with the products and services offered by such Partners, with your permission. Any information shared with a Partner will be subject to the Partner’s then-applicable privacy policy. We’re not responsible for the content, privacy or security practices and policies of any Partner. To protect your information we recommend that you carefully review the privacy policies of all Partners before sharing any Personal Information.

      We will not share your Personal Information with any third parties other than in the circumstances discussed above without your consent.

    5. How We Use De-Identified Information
    6. We may share with third parties, including advertisers and service providers, anonymized, aggregated data we collect about you and other users, such as de-identified demographic information, de-identified Location Information, and information about the computer or device from which you access the Services, or the results of hashing your email address.

    7. Data Retention
    8. Tile retains the Personal Information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

    9. Privacy Shield
    10. With respect to onward transfers to agents under Privacy Shield, Privacy Shield (as may other applicable laws) requires that Tile remain liable should its agents Process Personal Information in a manner inconsistent with the Privacy Shield Principles.

  9. We May Use and Disclose Your Information for Our Protection and the Protection of Others
    1. How We Use Your Personal Information
    2. We may use and process your Personal Information including Location Information to prevent fraud, misappropriation, infringements, identity theft, and other illegal activities and misuse of our Services.

    3. How We Disclose Your Personal Information
    4. Like other companies, we may disclose your information to government or law enforcement officials or private parties as we, in our sole discretion, believe is necessary to (i) comply with a law, regulation, or legal request; (ii) protect the safety of any person; (iii) address potential violations of our Privacy Policy or terms of service; (iv) investigate fraud, security, or technical issues; or (v) protect Tile’s rights or property, our employees, users and the public.

      In addition, if we are acquired by a third-party as a result of a transaction such as a merger, acquisition or asset sale or if our assets are acquired by a third-party, in the event we go out of business or enter bankruptcy, some or all of our assets - including any information collected from or about you - may be disclosed or transferred to a third-party acquirer in connection with the transaction.

  10. You May Access, Modify, and Rectify Your Information
  11. You can access and modify your contact information, such as your name, email address or phone number, within the Services, or by contacting us at [email protected]. Where otherwise permitted by applicable law, you may send an e-mail or use any of the methods set out in this Privacy Policy to request access to, receive (port), seek rectification, or request erasure of Personal Information held about you by Tile. Please include your full name, email address associated with your Account, and a detailed description of your data request. Such requests will be processed in line with local laws.

    Under Privacy Shield or other applicable laws, you may also inquire as to whether Tile is processing Personal Information about you, request access to Personal Information, and ask that we correct, amend or delete your Personal Information where it is inaccurate or has been Processed in violation of the Privacy Shield Principles.

    Although Tile makes good faith efforts to provide individuals with access to their Personal Information, there may be circumstances in which Tile is unable to provide access and is not legally obligated to do so, including (depending on applicable law) but not limited to: where the information contains legal privilege, would compromise others’ privacy or other legitimate rights, where the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy in the case in question or where it is commercially proprietary. If Tile determines that access should be restricted in any particular instance, we will provide you with an explanation of why that determination has been made and a contact point for any further inquiries. To protect your privacy, Tile will take commercially reasonable steps to verify your identity before granting access to or making any changes to your Personal Information.

    Please note that the Location Information associated with your Account is a core part of our Services and you will not be able to modify it. However, if you do not want us to use your Location Information, you can delete it by deleting your Account using the process set forth in Section 8 below.

  12. Your Account May Deleted Upon Your Request
  13. If you want us to delete your Personal Information, Location Information and your Account, please contact us at [email protected] with your request. We’ll take steps to delete your information as soon as we can, but some information may remain in archived/backup copies for our records or as otherwise required by law.

    Please note, however, that if you delete your Personal Information, Location Information and Account, the Location Information associated with any active Tile(s) may still be collected anonymously from other Tile users who are running the app within Bluetooth range of your device. However, since your Personal Information will be deleted, any new Location Information that is collected will no longer be associated with your Personal Information. You may dispose of your Tiles at a local e-waste facility or contact customer care at [email protected] for more information.

  14. Communications and Opt-Out (Right to Object to Processing)
    1. Communications
    2. We may periodically send you promotional newsletters and emails. You have the opportunity to opt-out of these by following the unsubscribe instructions provided in the emails you receive. Certain communications, like billing information and Service updates are necessary for you to receive, so you will not be able to opt out of those communications.

    3. Opt-Out
      1. General
      2. You have the right to object to and opt out of certain uses and disclosures of your Personal Information. Where you have consented to Tile’s Processing of your Personal Information or Sensitive Personal Information, you may withdraw that consent at any time and opt out of further Processing by contacting [email protected]. Even if you opt out, we may still collect and use non-Personal Information regarding your activities on our Sites and/or information from the advertisements on third-party websites for non-interest based advertising purposes, such as to determine the effectiveness of the advertisements.

      3. Email and Telephone Communications
      4. If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. We will process your request within a reasonable time after receipt and within timeframes required by law. Note that you will continue to receive transaction-related emails regarding products or services you have requested. We may also send you certain non-promotional communications regarding Tile and our Services and you will not be able to opt out of those communications (e.g., communications regarding updates to our Terms or this Privacy Policy).

        We maintain telephone “do-not-call” and “do-not-mail” lists as mandated by law. We process requests to be placed on do-not-mail, do-not-phone and do-not-contact lists within 60 days after receipt, or such shorter time as may be required by law.

      5. Mobile devices
      6. Tile may occasionally send you push notifications through our mobile applications with notices that may be of interest to you. You may at any time opt out from receiving these types of communications by changing the settings on your mobile device. Tile may also collect location-based information if you use our mobile applications. You may opt out of this collection by changing the settings on your mobile device.

      7. Human Resources Data
      8. With regard to Personal Information that Tile receives in connection with the employment relationship, Tile will use such Personal Information only for employment-related purposes as more fully described above. If Tile intends to use this Personal Information for any other purpose, Tile will notify the individual and provide an opportunity to opt out of such uses.

      9. “Do Not Track”
      10. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

      11. vi. Analytics
      12. You can also choose not to be included in Google Analytics at This opt-out must be performed on each device and browser that you wish to have opted-out.

  15. Personal Information Posted to Our Blog and Community Forum Are Public
  16. If you choose to submit your Tile success story or comment on our blog (“Feedback”), you should know that any Personal Information you submit there can be read, collected, or used by other users of those blogs, and could be used to send you unsolicited messages.

    We are not responsible for the Personal Information you choose to provide in your Feedback or for any content or communications you receive as a result of sharing such information.

    To request removal of your Personal Information from our blog or Tile success story, please contact us at [email protected].

  17. International Transfer
  18. You agree that all Personal Information collected via or by Tile may be transferred, Processed, and stored anywhere in the world, including but not limited to, the United States, the European Union, in the cloud, on our servers, on the servers of our affiliates or the servers of our service providers. Your Personal Information may be accessible to law enforcement or other authorities pursuant to a lawful request. By providing information to Tile, you explicitly consent to the storage of your Personal Information in these locations.

    i. Australian Users

    Except in some cases where we may rely on an exception under the Australian Privacy Act 1988 (Cth), we will take reasonable steps to ensure that such overseas recipients do not breach the Australian Privacy Principles in the Privacy Act 1988 (Cth) in relation to such information.

  19. Privacy Shield
  20. Tile complies with the requirements of the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework (collectively “Privacy Shield”), as set forth by the U.S. Department of Commerce and the Federal Trade Commission (“FTC”), regarding the collection, use, and retention of Personal Information transferred from the European Economic Area and Switzerland to the United States. Tile has certified to the Department of Commerce that it adheres to the Privacy Shield Principles and Supplemental Principles. To the extent that the Privacy Shield applies to your Personal Information, if there is any conflict between the terms in this Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view Tile’s certification, please visit Additionally, Tile may protect information through other legally valid methods, including international data transfer agreements.

    “Privacy Shield” means the seven (7) principles of the Privacy Shield Framework:

    1. notice,
    2. choice,
    3. accountability for onward transfer,
    4. security,
    5. data integrity and purpose limitation,
    6. access, and
    7. recourse, enforcement, and liability.

    Additionally, it includes the sixteen (16) supplemental principles described in the Privacy Shield:
    1. sensitive data,
    2. journalistic exceptions,
    3. secondary liability,
    4. performing due diligence and conducting audits,
    5. the role of the data protection authorities,
    6. self-certification,
    7. verification.
    8. access,
    9. human resources data,
    10. obligatory contracts for onward transfers,
    11. dispute resolution and enforcement,
    12. choice – timing of opt-out,
    13. travel information,
    14. pharmaceutical and medical products,
    15. public record and publicly available information, and
    16. access requests by public authorities.

    A. Accountability for EU or Swiss Citizens

    If you are an EU or Swiss citizen and feel that Tile is not abiding by the terms of this Policy, or is not in compliance with the Privacy Shield Principles, please contact Tile at the contact information provided below.

    In addition, Tile has agreed to refer unresolved complaints related to Personal Information to JAMS Privacy Shield Dispute Resolution Program and, with respect to employee and human resources data, has committed to cooperate with the panel established by local data protection authorities and comply with the advice given by the panel for EU citizens and with the Swiss Federal Data Protection and Information Commissioner’s authority and advice for such data of Swiss citizens. For more information and to submit a complaint regarding individual data to JAMS, a dispute resolution provider which has locations in the United States and EU, visit

    Such independent dispute resolution mechanisms are available to citizens free of charge. If any request remains unresolved, you may contact the national data protection authority for your EU Member State.

    You may also have a right, under certain conditions, to invoke binding arbitration under Privacy Shield; for additional information, see The FTC has jurisdiction over Tile’s compliance with the Privacy Shield.

  21. We Take Security Seriously
  22. We implement various systems, applications and procedures to secure your Personal Information, in order to reduce the risks of theft, damage, loss of information, or unauthorized access, disclosure, modification or use of information. Please be aware, however, that these measures cannot absolutely guarantee the security of your Personal Information. Therefore, although we take great efforts to protect your Personal Information, we cannot guarantee and you cannot reasonably expect that our databases will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse.

    1. California Privacy Rights
    2. California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their Personal Information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of Personal Information disclosed to those parties. Except as otherwise provided in this Privacy Policy, Tile does not share Personal Information with third parties for their own marketing purposes.

    3. Australian Users
    4. Except to the extent liability cannot be excluded due to the operation of statute, we exclude all liability (including in negligence) for the consequences of any unauthorised access to, disclosure of, misuse of or loss or corruption of your personal information. Nothing in this Privacy Policy restricts, excludes or modifies or purports to restrict, exclude or modify any statutory consumer rights under any applicable law including the Competition and Consumer Act 2010 (Cth).

  23. You Are Responsible for Maintaining the Accuracy and Confidentiality of Your Email Address and Password
  24. You are responsible for keeping the secrecy of your password at all times. We recommend using a strong password that you do not share with other services.

    If you believe the security of your account has been compromised, please change your password immediately via the Tile website or through your Tile app. You can also contact us at [email protected] for assistance.

    You are responsible for ensuring the email address associated with your account is accurate. We use that email to contact you about service updates, changes to our policies, and account activities such as requests for your information or locate attempts on your device. Tile is not responsible for Personal Information or data transmitted to a third party as a result of a user providing an incorrect email address.

  25. We Post Updates on Our Website Whenever This Policy Changes
  26. We have the right to change our Privacy Policy at any time. If there are any changes to this Privacy Policy, they will be posted on the website, in the Tile app and sent to the most recent email address you have provided to us (if applicable). Any changes will be effective twenty days after their initial posting, or after the email was sent (or whichever date is later). We will make any immediate changes in order to comply with legal requirements.

    If you object to any of the changes to this Privacy Policy, you must cease using our Services and may request us to erase your Personal Information. Any information that is collected via our Services is covered by the Privacy Policy in effect at the time such information is collected.

  27. Our Policy Toward Children
  28. Our Services are not directed to children under 13 and we do not knowingly collect Personal Information from children under 13. If we learn that we have collected Personal Information of a child under 13, we will take steps to delete such information from our files as soon as possible.

  29. Contact Us if You Have Any Questions or Concerns
  30. If you have questions about our privacy practices, this Privacy Policy, or how to lodge a complaint with the appropriate authority, please contact us at [email protected] or by postal mail:

    United States: Tile, Inc., 2121 South El Camino Real, Suite 900, San Mateo, CA 94407

    United Kingdom: Tile Europe, Ltd., 11th Floor, Whitefriars, Lewins Mead, Bristol, BS1 2NT

    Previous Privacy Policy





以下のポリシーは、Tile Inc. (「当社」、「弊社」)のウェブサイト、モバイル・アプリ、ヘルプ・センター、その他の関連提供サービス(「本サービス」)に適用されます。


1. Tileが収集する情報

2. クッキーおよび他のウェブ技術

3. サードパーティのサービスによるお客様の個人情報の収集

4. 当社は第三者ウェブサイトのコンテンツには責任を負いません。

5. 当社は本サービスの提供、改善、促進の目的でお客様の個人情報の使用および開示を行う場合があります。

6. 当社や他者の保護のためにお客様の情報の使用あるいは開示を行なうことがあります

7. 自分の情報へのアクセス、修正、是正ができます

8. アカウントは要請により削除できます

9. 通信およびオプトアウト(登録解除措置)

10. 当社のブログおよびコミュニティフォーラムに投稿された個人情報は公開されます

11. 国際移転

12. プライバシー・シールド

13. セキュリティの重視

14. 電子メールアドレスとパスワードの正しさと秘密を守ることはお客様の責任です

15. このポリシーが変更されたときにはウェブサイトにアップデートを掲載します

16. 子供に対する当社のポリシー

17. 疑問や懸念があれば当社にご連絡下さい。 




A. 発注





B. モバイル・アプリの登録



C. ソーシャルネットワークとの接続

Tile アカウントを作成すると、第三者が提供するネットワーキング・サービス(「ソーシャル・ネットワーク」)に接続することを選択できます。本サービスの使用時にソーシャル・ネットワークを利用する場合には、ソーシャル・ネットワークのアカウントで公開しているお客様の個人情報を当社が収集できるものとします。この設定は、各ソーシャル・ネットワークの個人情報設定で管理することができます。

D. 本サービスの利用により取得される情報


Tile アプリを使用してTile をアクティベートするとapp,  Tileの識別子(Tile ID)がお客様のアカウントに関連付けられます。自分のTileに名前を付け、あるいはその写真を追加すると、これらもアカウントに関連付けられます。




Tile は通常、お客様のTile製品のそれぞれの最後の位置情報のみを記録し、これにより最終認識場所を提示します。Tileプレミアム・ユーザーについては、各Tile機器の位置情報が最大30日分保管され、Location History(位置履歴)機能をサポートします。どちらの場合にも、お客様がTile機器を紛失した場合には、最後の位置情報を取得することができます。

位置情報は仮名化(pseudonymization )と呼ばれる、お客様と関連付けることができないプロセスを使用してアーカイブ化されており、データにより特定のTileユーザーまで追跡することはできません。Tileはこのアーカイブ化されたデータを保管しておくことで、個人と関連付けられていない一般的な質問、例えば「2016年と2017年にはロンドンにどれだけのTileがありましたか」などに回答することができます。

また、お客様の機器からBluetoothの到達範囲内でTileを稼動させている他のユーザーやTile機能が組み込まれているアプリあるいは機器(それぞれ「Tile Finder」と呼びます)を使用している他者から当社が匿名で位置情報を収集して更新することもできます。これにより、お客様の機器がBluetoothの到達範囲外にある場合でも、最新かつ正確なTileの位置情報をお客様に提供します。この最新情報はTileコミュニティの基盤であり、これによりTile Finderは紛失したTileの相互による発見を支援できるようになります。位置情報は匿名で提示されますので、Tile機器の所有者が他に知られることはありません。





E.  Tileのサポートサービスを通じて収集した情報


F.   人事データ

Tile は、医療上の緊急事態または保険金給付に備えて、現在、見込み、元の従業員から個人情報および連絡先を収集します(「人事データ」)。当社が収集する人事データは、役職、氏名、住所、電話番号、メールアドレス、生年月日、パスポート番号、免許証番号、社会保障番号その他の政府発行身元確認番号、信用確認に関連する財務情報、給与支払銀行の詳細、履歴書または就職願書に記載された情報、言語能力、緊急時または保険金給付の場合の第三者連絡先などです。この他、メンタルヘルス、病気による欠勤、産休、国籍、移民としての地位、および当社の多様性の目標実現のための人種などの人口動態情報詳細その他の慎重に扱うべき人事データも収集することがあります。


G.   他のソースからの情報



A. クッキー


インターネット・ブラウザーの大半は自動的にクッキーを受け入れますが、 設定を変更しあるいはサードパーティツールを使用することで、閲覧するウェブサイトからのクッキーを受け入れるか拒否するかを事前に決定することができます。また、ブラウザーからクッキーを削除することもできます。ほとんどのブラウザーには新しいクッキーの受け入れを拒否する機能があり、新しいクッキーを受け入れるときにはユーザーに通知し、あるいは削除し無効にします。クッキーを無効にすると本サービスの一部が動作しないことがあります。

B. 当社によるクッキーの使用




C. ウェブビーコン


D. 追跡拒否

現時点では当社のウェブサイトおよびTileアプリは"do not track"(追跡拒否)などの追跡メカニズムに関する自動ブラウザー信号を認識しませんが、お客様は、上記のように、ウェブ・ブラウザーを通じてクッキーや類似技術の使用に関するプライバシー設定を行なうことが可能であるのが通常です。


Tile は、サードパーティのサービス・プロバイダーを使用することがあります。これらのサードパーティのサービス・プロバイダーがお使いのコンピューター・ドライブやモバイル機器のメモリーにクッキーを送り込みあるいはウェブビーコンを使用して本サービスやインターネットでの活動の情報の収集または受信を行い、分析やターゲット広告に利用することもあります。これらの外部者による情報活動は本プライバシー・ポリシーの対象外です。外部者が使用するクッキーや他のウェブ技術については、当社はアクセスできず、管理もできません。

A. 分析サービス


当社では、当社サイトおよび本サービスでのユーザーおよび訪問者の行動情報分析にGoogle, Inc.が提供する「Googleアナリティクス」を利用しています。Googleアナリティクスの詳細は をご覧下さい。また、Googleアナリティクスの使用を拒否する場合には、で拒否設定して下さい。


B. ソーシャル・プラグインとソーシャル・ウィジット




C.  第三者による支払処理

お客様がTile製品をお買い上げになったとき、当社はApple App Store、Google Play App Store、Amazon App Store(これらをまとめて「アプリストア」と言います)およびフェイスブックなどのソーシャル・ネットワークなどのサードパーティ・アプリケーションを通じて支払を処理します。サードパーティ・アプリケーションは、Tileに代わってお客様の支払を処理するために必要な特定の財務情報をお客様から収集する場合があります。これにはお客様の氏名、メールアドレス、住所その他の課金情報が含まれます。




A. 個人情報 (PI)の使い方


i.     要請を受けた本製品、本サービスまたは情報の提供


ii      管理目的


iii.    Tileの本製品および本サービスのマーケティング










Tileは随時、モバイル機器での使用に適するよう特別設計された本サービスを提供する場合があります。Tileは、お客様がこれらの本サービスの使用にあたってお客様のモバイル機器が送信した特定の情報、例えばデバイス識別子、ユーザー設定、位置情報、モバイル通信事業者、デバイスのオペレーティング・システムなどの情報を収集します。Tileの本サービスのモバイル版にはユーザーがアカウントにログインする必要があるものもあります。その場合、本サービスのモバイル版の使用に関する情報がアカウントに関連付けられることがあります。またTileは、 モバイルその他のコンピューター機器で使用可能なアプリケーション、ウィジット、その他のツールを個人がダウンロードできるようにする場合があります。これらのツールの一部はモバイルその他の機器に情報を保存します。個人がアカウントにアクセスすることおよびTileがツールの使用状況を追跡することを目的として、ツールが個人情報をTileに送信する場合があります。また、これらのツールの一部では、ユーザーはメール形式のレポートその他の情報をツールから送信することができます。Tileは受信した個人情報または個人特定不能情報を使用して、ツールの機能強化、新ツールの開発、品質改善、プライバシー・ポリシーあるいはその他のTileからの通知に記載されている事項を行う場合があります。




Tileの本サービスには、各種のツールおよび機能が含まれている場合があります。例えば、Tileは当社の“Refer a Friend”(友だち紹介)などの紹介機能を使用してお客様が自分の友だちに関する情報を提供することを認めています。当社の紹介サービスにより、お客様は特定のコンテンツを友人または同僚に提供しあるいは共有することができます。これには本サービスの使用を友人に勧誘するメールなどがあります。お客様が友人や同僚向けに提供したメールアドレスを使用して、お客様の友人あるいは同僚宛てにお客様が指定したコンテンツまたはリンクを送信しますが、これ以外の目的でTileまたは他の第三者が収集しあるいは使用することはありません。お客様は、当社にその情報を与え、また当社がその情報をこの限定された目的のために使用することについて、その人物の許諾を得ることに同意します。




Tileは、ウェブホスティングおよびその他のクラウド・サービスを含め、第三者サービス・プロバイダーとソフトウェア・ソリューションを使用してお客様にベストな体験を提供します。当社は、本サービスの提供、改善、促進のため、お客様の個人情報(お客様自身の位置情報およびTile機器の位置情報を含む) を第三者サービス・プロバイダーまたは関連会社(クラウド・サービス、ホスティング・サービス、技術サービス・プロバイダー、コンサルタント、メール通信事業者、通信代理店、顧客サービス・プロバイダー)と共有することがあります。


また本サービスでは、お客様の許可を得た上で、当社の第三者パートナー (「パートナー」)との間で、かかるパートナーが提供する製品およびサービスの提供に関連してお客様の個人情報を共有できるものとします。パートナーと共有される情報には、その時点でのパートナーのプライバシー・ポリシーが適用されます。当社はパートナーのコンテンツ、プライバシー・ポリシー、セキュリティ・ポリシーには責任を負いません。お客様の情報保護のため、個人情報を共有する前に、お客様がアクセスするすべてのパートナーのプライバシー・ポリシーを慎重に検討することを推奨します。


C. 匿名情報の使い方


D. データの保持


E. プライバシー・シールド



A. 当社によるお客様の個人情報の使用方法


B. 個人情報の開示方法

他社と同様に、当社も、下記のために必要であると判断した場合には、お客様の情報を政府機関、法取締当局または民間機関に開示できるものとします。(i) 法律、規則、法律に基づく要求の遵守(ii) いずれかの者の安全保護(iii) 本プライバシー・ポリシーまたはサービス利用条件への違反のおそれへの対策(iv) 詐欺、セキュリティ、技術上の問題の調査(v) Tileの権利または財産、当社従業員、ユーザー、公衆の保護。



お客様は、氏名、メールアドレス、電話番号など自分の情報にアクセスして修正することができます。本サービス内で修正する方法と [email protected] に連絡する方法があります。適用される法律により別段の許可がある場合には、お客様はメールによりあるいは本プライバシー・ポリシーで定められている方法を使用して、Tileが所有しているお客様の個人情報へのアクセス、受領(ポート)、訂正要求、削除要求を行うことができます。その際にはアカウントに関連付けられているお客様の正式名、メールアドレス、データに関するご要望の詳細をお知らせ下さい。この要求は現地法令に従って処理されます。





お客様の個人情報、位置情報およびアカウントを削除したい場合には、 [email protected] に連絡して下さい。可能な限り迅速にお客様の情報を削除しますが、当社のアーカイブ/バックアップコピーに情報の一部が残る場合があり、また法律により保存が義務付けられている場合もあります。

お客様の個人情報、位置情報、アカウントを削除しても、Tileの利用に関連する情報については、お客様の機器からBluetooth到達範囲内でアプリを起動している他のTileユーザーが匿名でこれらの情報を収集することがあります。その場合でも、個人情報は削除されていますし、収集された位置情報はお客様の個人情報と関連付けられていません。Tileを廃棄するには、地元の電気機器廃棄施設を使用して下さい。詳細は[email protected]s のお客様係に問い合わせて下さい。


A. 通信


B.   オプトアウト

i. 全般

お客様は自己の個人情報の特定の使用および開示の拒否およびオプトアウトを行うことができます。お客様が自己の個人情報または取り扱いに注意が必要な個人情報をTileが処理することに同意済みである場合、お客様はいつでも[email protected]に連絡してこの同意を取り消して以後の処理をオプトアウトすることができます。オプトアウトした場合でも、当社サイトでのお客様の活動に関する非個人情報および/または利害関係のない広告目的での第三者ウェブサイトでの広告から入手した情報を当社は引き続き収集使用して、広告効果の判断などに使用することができるものとします。

ii. メールおよび電話による連絡






雇用関係に関連してTileが受領した個人情報 に関して、Tileはこれらの個人情報を、上記に詳細を記載した雇用関係関連の目的にのみ使用します。Tileが他の目的のために個人情報を使用しようとする場合には、その旨を当該者に連絡してオプトアウトの機会を提供します。

v. “Do Not Track” (追跡拒否)

追跡拒否 (「DNT」)は、プライバシーに関する設定であり、ユーザーは特定のウェブ・ブラウザーで設定できます。DNTは、ユーザーがウェブサイトおよびサービス・プロバイダーに対して、 自己のウェブページ訪問活動の時間経過による変化、ウェブサイトでのサービスあるいはオンラインサービス全体について特定の情報の収集の拒否を通知する方法です。ウェブ・ブラウザーから送信されたDNT信号または類似の機構について当社は応答も対応もしません。






当社のブログやTile サクセスストーリーを削除する場合は[email protected]に連絡して下さい。



i. オーストラリアのユーザー



Tileは 、欧州経済圏およびスイスから米国へ転送された個人情報の収集、使用、保持に関して米国商務省および連邦取引委員会(「FTC」)が定める「EU-米国プライバシー・シールド枠組」および「スイス-米国プライバシー・シールド枠組」(まとめて「プライバシー・シールド」)の要求事項を遵守します。Tileは商務省に対して、自らがプライバシー・シールド原則および補充原則を遵守することについて証明しています。お客様の個人情報にプライバシー・シールドが適用される限りにおいて、本ポリシーとプライバシー・ポリシーの諸原則の間に矛盾がある場合には、プライバシー・ポリシーの諸原則が優先します。プライバシー・シールドおよびTileの証明取得の詳細はhttps://www.privacyshield.govをご覧ください。また、Tileは国際データ転送協定など、他の法的に有効な方法を通じて情報を保護する場合もあります。


(1) 通知

(2) 選択

(3) 第三者への移転の説明責任

(4) セキュリティ

(5) データの完全性および目的の制限

(6) アクセス





(8) 慎重な取り扱いが必要なデータ

(9) 報道に関する例外

(10) 二次責任


(12) データ保護当局の役割

(13) 自己認証

(14) 検証

(15) アクセス


(17) 再転送に関する拘束力のある契約

(18) 紛争解決と執行

(19) 選択– オプトアウトのタイミング

(20) 旅行情報

(21) 医薬品、医療機器

(22) 公的記録及び公開情報

(23) 公的機関からのアクセス要求

A.      EUまたはスイス市民に対する説明責任









                  A.   オーストラリアのユーザー




自分のアカウントのセキュリティに問題が生じていると判断したときには、直ちにTileウェブサイトまたはTileアプリを通じてパスワードを変更して下さい。サポートが必要な場合は [email protected] に連絡して下さい。








当社のプライバシー保護方法、このプライバシー・ポリシーあるいは管轄機関への申立方法に質問がある場合は、[保護されているメールアドレス]または郵便により下記に問い合わせて下さい。米国: Tile, Inc., 2121 South El Camino Real, Suite 900,
San Mateo, CA 94407

英国: Tile Europe, Ltd., 11th Floor, Whitefriars, Lewins
Mead, Bristol, BS1 2NT

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